Carefree Lifestyle by LA Designer Lulu DK
9 Images To Inspire a Carefree Lifestyle
Californian-based designer Lulu de Kwiatkowski launched her e-commerce shop, which is in fact a chic and elegant lifestyle brand earlier this year, did you know about that? I’ve meant to talk about it on my blog for a while, and this weekend strikes me as the perfect time to do so. Since its start, the textile company LULU DK (the site can be found at www.luludk.com) has been recognized for the bold, whimsical, hand-painted aesthetic of its founder. Now, fifteen years later, an idea rooted in the heart of the company from the beginning has finally come to fruition. It expands the fabric company into a lifestyle brand, a transition that the savvy designer has envisioned from the start.
We were told by the company that the idea for the shop began years ago, born out of de Kwiatkowski’s business partner and best friend, Laurie Costantino’s, tragic yet triumphant battle with brain tumors. Having met and founded LULU DK during these times, the first intent was to open a t-shirt store that could give a percentage of its proceeds to children suffering from the same debilitating tumors. “We felt the time was finally right for us to give back to something that has been so personal to our story and the story of our company,” recalls Costantino. “I designed the tees,” explains de Kwiatkowski, “and in the process of building a new logo and website, I decided to add a few more products…well actually a lot more!”
The LULU DK lifestyle shop is filled with items designed and curated by de Kwiatkowski – pillows, lampshades, and other products for the home, framed prints of her artwork, stationary, decals, one-of-a-kind scarves and textiles, and of course, the t-shirts, where a percentage of the profit will directly benefit patiens through the New York Head and Neck Institute Foundation.
“I have always said a home should be filled with a wonderful array of found objects, living flowers, colors, paintings, and fabrics and furniture that let you kick back from a long day, jump around with your children, and be inspired.” “I wanted LULU DK to be a place where people could go when they felt their life and home needed a little soul, spunk, and originality.”
Lulu de Kwiatkowski
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