Fendi Casa made a stunning ultra-chic showhouse (the first of its kind) at NYC’s ubber cool Setai Hotel. The world famous iconic Italian designer unveiled a contemporary home collection in the posh quarters of the private residences at 400 Fifth Avenue. I was quite impressed with their Italian fashion and accessories brand, which were sleek, modern and sophisticated.

For this highly anticipated project, FENDI CASA has transformed the expansive three-bedroom, 3.5-bathroom penthouse 2N into a vision of contemporary elegance.

With a clear focus on rich materials and clean lines, the 3,292-square-foot residence features their own leather sofas and chairs, lacquer furniture, signature rugs and chandeliers in tones of champagne, ivory, black and chocolate, meticulously paired with the property’s lush hardwood and stone finishes. As a final touch, modern art from the renowned Hirschl & Adler Galleries were on loan to create a stunning, visually compelling image only rivaled by the breathtaking, floor-to-ceiling views enjoyed from every room.

In choosing 400 Fifth Avenue as the locale for its first New York City show home, FENDI has selected a building acclaimed for its inspired, contemporary design and exclusive amenities and services. Opened in 2010, the 60-story building encompasses a collection of 169 upper-floor private condominium residences, along with the award-winning hotel Setai Fifth Avenue, named the 2012 Best Hotel in New York City by U.S. News & World Report Travel. “It was extremely important for us to partner with a building that evokes a similar design sensibility,” said Raffaella Vignatelli, President of Luxury Living – FENDI CASA. “With the exceptional penthouse at 400 Fifth Avenue, we have found an ideal environment in which to showcase FENDI’s trademark style.”  Designed by Gwathmey Siegel & Associates and expertly appointed by interior design firm DAS Concepts, 400 Fifth Avenue boasts imported Italian cabinetry, hand-laid black-oak flooring, stone countertops, state-of-the-art appliances and panoramic, floor-to-ceiling views. Among its many exceptional offerings, the building houses Ai Fiori, the three-star Italian restaurant from celebrated chef Michael White, along with Bar on Fifth, Auriga Spa and Julien Farel Salon. Residents also have access to premier hotel services, including in-home catering, valet parking, linen and turn down service, and housekeeping, as well as unique on-call services such as pharmacist, physician, dentist, airport transportation and childcare.