We were told by the company that the idea for the shop began years ago, born out of de Kwiatkowski’s business partner and best friend, Laurie Costantino’s, tragic yet triumphant battle with brain tumors. Having met and founded LULU DK during these times, the first intent was to open a t-shirt store that could give a percentage of its proceeds to children suffering from the same debilitating tumors. “We felt the time was finally right for us to give back to something that has been so personal to our story and the story of our company,” recalls Costantino. “I designed the tees,” explains de Kwiatkowski, “and in the process of building a new logo and website, I decided to add a few more products…well actually a lot more!”

The LULU DK lifestyle shop is filled with items designed and curated by de Kwiatkowski – pillows, lampshades, and other products for the home, framed prints of her artwork, stationary, decals, one-of-a-kind scarves and textiles, and of course, the t-shirts, where a percentage of the profit will directly benefit patiens through the New York Head and Neck Institute Foundation.

     Lulu de Kwiatkowski