The Traveling Show

Italian furniture maker Moroso is planning an exciting traveling road show with a pop-up showroom and exhibition all across North American. First stop? New York City (until November 26th).

The show will then move to Chicago, and seven other cities are scheduled to have these pop up stores in 2012. This evening, I will be heading to their press preview in Soho. Moroso have commissioned Rockwell Group, an award-winning design firm to showcase this mobile showroom. Patrizia Moroso, the art director of her namesake firm, has long been friends with David Rockwell.

Asking his firm, which is so well-versed in the art of theatrical transformation, to collaborate on this project was a foregone conclusion. As I’ve mentioned earlier, after New York, the show will make multiple stops. Some of the cities are Philadelphia, Chicago in early December. The schedule for 2012 includes Miami, Dallas, Los Angeles, Atlanta, Seattle, and Vancouver.

Moroso USA
526 West 26th Street
New York
212-529-1705

Moroso, New York