Promemoria
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First Look: Italian furniture maker, Promemoria, reveals their most fashionable line of furniture to date
AZIZA/ AZIZA LARGESpecial editionpoltrona/ armchair 74x76xh76 cm – 291/8×2915/16xh2915/16
inches/ 91x82xh80 cm – 3513/16×325/16xh311/2 inchesBase in ancient beech, fabric “KUBUS” extra collection and new velvet
(melanzana 4 – DSR0300817)Fresh out of Maison & Objet in Paris, this is Promemoria’s 2013 Furniture Collection. Geometric patterns of the days of yore ruled the scene, and stayed ahead of the trends, as Italian furniture company, Promemoria, revealed their most fashionable line of furniture to date.
Promemoria, Paris
FUTURE VOYAGER ATTO IICabinet 161x47xh85 cm – 616/16×188/16xh337/16 inchesBase in ancient oak, covering in smooth moro leather and cashmere (extra collection)
GINEVRAArmchair 90x98xh81 cm – 357/16×389/16xh317/8 inchesEbony, covering in new crema 1 (DTPANNA), cushion in new cioccolato 6 (S1T10162032)
BATTISTASpecial editionSmall table 62,5x47xh57 cm – 245/8×181/2xh227/16 inchesBase in mate black, inlaid top in maple, oak and mahogany
BILOU BILOU LARGESpecial editionChair 50×59,5xh92,5 cm – 1911/16×237/16xh367/16 inchesCompletely upholstered in Bilou Bilou velvet
SCARLETTSpecial editionBedside table with castors 46x46xh50 cm – 181/8×181/8xh1911/16 inches/ 46x46xh68 cm –
181/8×181/8xh263/4 inchesStructure in bronze, removable tray in patchwork leather (smooth moro/ smooth avorio leather, glitter leather extra collection – smooth rosso/ smooth avorio leather, glitter leather extra collection) -
It’s Time To Celebrate!
Davide and Paolo SozziWelcome to the DIFFA Age
The Italian furniture atelier PROMEMORIA held its annual holiday parties in cities around the world this week including Paris, Moscow, London, Milan and New York. At the New York fete, in the company’s Upper East Side showroom at the Fine Arts Building, New York’s prominent interior designers, design editors and design-loving New Yorkers gathered with hosts Davide and Paolo Sozzi to celebrate the season take a chance in a “Wish-Raffle” to benefit Design Industries’ Foundation Fighting AIDS (DIFFA). Guests made a wish and a donation to the organization for a chance to win one of two tremendous prizes.Some of the wishes were general in nature, others were more specific to the AIDS cause, for which DIFFA has mobilized the immense resources of the design communities and granted over $40 million to hundreds of AIDS service organizations nationwide since its founding in 1984. Journalist and author Jorge Arango made this heartfelt wish “As someone who has lived with AIDS since 1993, it is my sincerest wish that the good works done by DIFFA will not be necessary in some near future, and that a cure will make the organization’s existence unnecessary.” David Sheppard, Executive Director of DIFFA National for more than 15 years, wished for generous benefactors: “What a difference it would make if more companies like Promemoria added ‘doing good’ to doing good business!”Raffle prizes were donated by generous sponsors and included The MoMA VIP Experience (featuring a private, after-hours tour of the museum and dinner for four at The MODERN restaurant, one of New York’s premiere dining experiences), and a deluxe Holiday Home Entertaining package (featuring 8 bottles of fine wine from LaCrema, 6 hand-blown Murano glass tumblers by Promemoria, and a $100 gift certificate to chef Mario Batali’s Eataly Market).
Arlene Angard, RioHamilton, VynaStPard
Michael Tavano, Barry Richards
Rock Axtman and Inson Wood
DIFFA Director Bill Murphy
Darrin Varden, Michael Tavano, LarryMartino
Dennis Scully and Michael Tavano
Fruit Display
James Rixner and Rio Hamilton
Jorge Arango, Vyna St Phard
Maggie Brown, Steven Williams
Michael Tavano, Arlene Angard, Vyna St Phard
Michael Tavano, Arlene Angard
Michael Tavano, Larry Martino
The three hour party was afloat in Italian wine and Prosecco, delicious hors d’oeuvres were copious and a huge buffet table laden with luscious fruits in della robbia style displays and several enormous Panettone, the traditional sweet breads that mark the holidays in Italy, and which hail from the north of the country, where Promemoria is headquartered and where they makes all of their fine furniture, lighting and gift items by hand.
Live jazz from the 45 Riots Quartet featuring Broadwaystar LaShonda Reese singing holiday and jazz favorites
Rock Axtman, Lizzy Schofield
The Panettone is the highlight of the event, and is flown in from Milan especially for the occasion by Promemoria, which has its entire staff tasting various versions of Panettone from Milan’s top bakeries and voting on the favorite months in advance of its worldwide celebrations.Photos courtesy PromemoriaAll Rights Reserved -
Promemoria Celebrations
The SceneOn Tuesday, December 13th, Luxury Italian furniture and design company, Promemoria held their new collection preview and holiday party at the New York showroom (The Fine Arts Building – 232 E. 59th Street, 5th floor). Guests were welcomed with delicious Italian Panetonne, flown directly from Italy.The Promemoria Team (L-R) – Rock Axtman, Elizabeth Schofield, Larry Martino, Paolo Sozzi and Davide SozziA live trio band played holiday music in the background as guests from the design community mingled and took in the joyful holiday festivities. Beautiful Promemoria velvet gift bags with personal Panetonne cakes were given to visitors as well.
Italian Panetonne
Atmosphere
Sons of Promemoria founder Romeo Sozzi (L-R) – Paolo Sozzi and Davide Sozzi
Paolo Sozzi, Promemoria US Showroom Manager Elizabeth Schofield, Davide Sozzi
Atmosphere (background: George Armoire)
Larry Martino, Promemoria’s Area Manager speaking with editors Helene Oberman, Interior Design magazine (Left) and Vyna St. Phard, High End Weekly (Right)
Promemoria at The Fine Arts Building, New YorkPhotos courtesy of Promemoria -
Bellissimo Promemoria
“Remember the past to improve our future“When I walked into the luxurious showroom of furniture maker, Promemoria, I can see at a glance that their collection is greatly influenced by Art Deco, Far Eastern cultures and Italian craftsmanship. Italy is well-known for having some of the most sumptuous leather, and this family-owned company has been creating top-tier furnishings in the finest tradition since 1988.Roka ChairTheir collection covers cabinets, tables, writing desks, screens, mirrors, chairs, armchairs, beds, lighting, and a definitive collection of perfectly proportioned miniature versions of their essential pieces. Promemoria also carries a convivial outdoor furniture line which evoked a feeling of pure wonderment. The Roka chair (image number 1) also comes as a full-back version. It is handsewn and takes 24 hours as well as several working days to complete. While I was given a tour by their decorous manager, Elizabeth Schofield, it became apparent to me that the company’s standards are extremely high, and their roots is embedded in the tradition of cabinet making. Every piece from their collection is hand crafted, and are often made to individual specifications. The furniture they carry are classic whilst at the same time contemporary, and they lend themselves to different types of living spaces.
I’ve learned that the creative force behind this dynamic Italian company is Romeo Sozzi, cabinet maker and designer, and his three sons. Stefano is responsible for the carpentry, Davide, the architect and head of the project department and Paolo, who is in charge of the production department. Promemoria’s headquarters and workshops are located in between the mountains of Lecco and the two branches of Lake Como. They are organised into different divisions: the atelier of carpentry, fabrics and the workshops working with leather and skins. In all these areas, expert craftsmen combine ancient skills and techniques with the most modern technologies.Today, Promemoria’s creations are exported all over the world. Over the years, the company’s reputation has become synonymous with style, and a point of reference for both luxury and the design of unique pieces created in special finishes for more demanding and sophisticated clients.PromemoriaNew YorkThe Fine Arts Building232 East 59th Street, 5th FloorNew York, New York 10022646-588-4489MilanVia Bagutta 13Via Montenapoleone 8, 2012135 Rue de Bellechasse, 75007London99 Pimlico Road, SW1W 8PHMoscowSmolenskaya Street 7, 119121
Photos courtesy of Promemoria
