Hello Frankfurt

Since returning from Germany, many of my followers and colleagues have been curious about my latest trip to Europe, and upon answering them, they probed further by asking what exactly is Heimtextil? It’s pretty simple. Heimtextil is the world’s leading trade fair for home and contract textiles. It is a fair that highlights a very strong and successful introduction to the year’s purest trends. But over all, it’s much more than that. The show which took place in Frankfurt am Main is one of the most progressive and advanced trade fair I’ve ever attended. And believe me, I’ve seen my share.

The final count for the show indicated that almost 67,000 visitors from 133 countries made their way to Frankfurt to see the latest products and innovations that were being shown by 2,718 international exhibitors.

For the sake of brevity, during the fair, I concentrated on one common theme for this blog: Raw Luxury. Celebrating raw luxury means that one disconnect with technology for a while. And instead, connect with nature and spirituality. The images on this post convey that certain feeling. The use of wood, fur, natural fibers, leather, feathers, all of which creates a natural organic experience. The trends for this year’s raw luxury are almost primitive in a way. Nothing but the highest quality of materials will do. The mood is serene, subdued, neutral colors create the most comfortable and relaxed atmosphere. The textures and the patterns of the materials are subtle, and convey this luxurious touch that we all need in our busy and hectic lives.