The Complete Poster Works of Roger Broders

Roger Broders (1883-1953), Monte Carlo, 1930

“Today’s auction was a landmark event. By today’s exchange rate, we set five world record prices, and more than a dozen records for Broders posters sold in the U.S. In the salesroom were bidders who are not typically poster collectors, proving that Broders’s wonderful images transcend the traditional market of poster lovers. In my opinion, the strong prices were completely justified by the great images and the overall superb condition of the posters being offered.” Nicholas D. Lowry, Swann Galleries’ President and Posters Specialist.

Posters can be a visual delight and often present a powerful and informative imagery. Roger Broders’ Art Deco posters from the 1920s and 1930s convey an energetic scenery, and the subject is often a glamorous one. Swann Auction Galleries is getting ready to auction off 100 Art Deco travel posters of his work on Thursday, December 15th at 10AM. This is a unique sale in the sense that for the very first time, Roger Broders’ complete body of work is being auctioned from one single collector. Among these rare gems are Lot Number 9, and 100, which have never been seen before. These vintage posters are simply breathtaking. The colors are striking, the text is crisp, and modern. The scenic views pulled the observer into a world of elegance, and sophistication. Take a virtual tour to Monte-Carlo, Lac D’Annecy, Dunkerque. From seaside resorts to mountainous hideouts, hotels and skiing sites such as les Vosges. One of my personal favorite is the Monte-Carlo Country Club, with twenty one tennis courts overlooking the Mediterranean. I gathered some information from the catalogue which described it this way: “The Monte-Carlo inauguration was attended by members of European royal families. Broders emphasizes the glamorous members of the club and its exquisite setting to create one of his best posters.

 These vintage posters are simply breathtaking. The colors are striking, the text is crisp, and modern. The scenic views pulled the observer into a world of elegance, and sophistication.

The elegant couple depicted in Broders’ signature manner, using only flat planes of color. He creates exceptional depth-of-the field via the different levels of tennis courts, people in the grandstands and the beaches in the distance. His handling of the shadows and the bright Riviera sun is masterful and is crowned by the slivers of yellow sunlight which silhouette some of the figures”. In two words: Très jolie.